Give thanks for your competitors, they make you better.

family praying for thanksgiving mealWhen I was in charge of sales at Absorption Corp our biggest competitor was KayTee, a Central Garden Company.  Our CareFRESH® brand small animal bedding was growing and our chief competitive product was wood shavings from KayTee.  We were exclusively a small animal bedding manufacturer at the time, and KayTee was the dominate brand of small animal diets and bird products in the pet specialty category. THEN…we heard that KayTee was introducing “something just like CareFRESH”. Continue reading