SMD GROUP LLC has four divisions

All four divisions share a core of industry professionals who collaborate to meet the strategy, training, product development and project management needs of clients ranging from small business startups, mid-level manufacturing companies, educators and faith communities.  Our business consulting capabilities are outlined below. For information on the other divisions, follow the links.

Capabilities and Experience

Pet Product Companies Exporting to the USA

  • Sales Channel Assessment- what’s the best sales channel for your product?  How do the sales channels differ in complexity, competition and pricing strategy
  • Price models for each sales channel option
  • Competitive product evaluation and pricing research
  • Business formation-options and costs
  • Office, systems and staffing set up
  • Market introductions to industry buyers
  • Sales representation
  • Warehousing and logistics planning
  • Consumer research to test brand messaging and package design
  • Fulfillment costing, set up and implementation

US Startups

  • Industry orientation and sales channel assessment
  • Pricing and logistics models for each sales channel option
  • Channel partner introductions

Established US Companies

  • Strategic planning
  • Strategy and organizational alignment
  • SMART work plan implementation
  • Product line or channel expansion viability evaluations
  • Contract negotiations
  • Buyer/Seller representation
  • M&A due diligence
  • Management presentation coaching for sale or financing presentations
  • Sales training, budgeting and forecasting
  • New product development project management

Recent Consulting Clients

  • Reber Family Partnership – Kent, WA USA
  • Crater Lake Natural LLC – Medford, OR USA
  • Absorption Corp (Now Healthy Pet) – Ferndale, WA USA
  • Animal HealthQuest Solutions LLC – Bellingham, WA USA
  • Doodlebone Ltd. – United Kingdom
  • 20/20 Development Company LLC – Redmond, WA USA
  • RC Pet Products Ltd. – Vancouver, Canada
  • SureFlap Ltd. – Cambridge, United Kingdom
  • 1428 Lincoln LLC – Bellingham, WA USA
  • Messis-Terrae LLC- Bellingham, WA USA




     Photo of Shawn DooleyManaging Director– Shawn Dooley

In his nearly 30 years in the animal care industry Shawn has worked for a Fortune 250 company and cash strapped start ups. He’s sold across the  counter from the shop owner and across the desk from Petco, Petsmart and Walmart. He assembled a sales team and implemented brand strategies resulting in category leading positions in pet specialty, food and mass channels. His sales efforts established customers in nearly a dozen countries. As a member of the CEO committee, he’s helped shape strategy for a public company and participated in a private equity buyout.  Trained as a vocational educator, he has a passion for Kinesthetic Learning tools to demonstrate Science, Math, Technology and Faith Formation concepts.